What has been around longer than Justin Boots?

There aren’t very many companies that began just after the civil war in 1879 that are still around, but Justin boots continues to produce some of the best footwear on the market today. Success is due largely to a reputation for high quality and long lasting boots for both men and the cowgirls. Starting along the West’s Chisholm Trail, the company was originally a boot repair shop. In 1879 another famous household item began production also, Ivory soap, which has become a very household name and item.

Even though the company is widely recognized for their cowboy boots, they also have a great line-up of work boots also. Justin has also come through with their whole line of roper boots as well. If you wear boots a lot, you will appreciate the quality and care taken to make every one of Justin’s Boots.

Understanding the needs of horsemen is what keeps the demand for their product up. They spend time organizing research focus groups to find out exactly what’s needed by the public. This kind of careful attention to detail has caused the company to prosper even when their competition hasn’t.

The company has also been associated with the Western style and music. The Grand Ole Opry’s stage has been walked on time and time again by big stars and their Justin’s. In fact, George Strait has a complete line of Justin cowboy boots named after him. Now, that’s is big time style.

Justin boots are a great example of appealing to a wide variety of consumers, male, female, children, and a lifestyle. It doesn’t matter if you are only ten, or you’ve been walking around for eighty years, everyone looks good in their Justin’s, now that’s great marketability.